eCommerce Certificate

According to the Census Bureau of the Department of Commerce, total U.S. eCommerce sales for 2009 were estimated at $134.9 billion, an increase from the prior year.* Without a doubt, eCommerce is where the money is headed in today’s marketplace—and tomorrow’s. Over the next 10 years, online figures are estimated to nearly double.†

The Kaplan Continuing Education (KCE) eCommerce Certificate could help you develop a strong foundation in eCommerce and examines advanced eCommerce concepts. In these eCommerce courses, you will study how Internet marketplaces operate, how to manage the development and maintenance of eCommerce platforms, strategies for online marketing, search engine optimization (SEO), electronic privacy, security and law, and emerging business models and technologies.

Earning a KCE eCommerce Certificate could help you gain the skill sets and knowledge for careers in Web design, Web development, Internet security and law, graphics design, Internet marketing, and online wholesale, and retail sales.‡

KCE’s eCommerce Certificate consists of 6 courses to be completed within 6 months.

Imagine What You Can Do

Manage
The development and maintenance of online platforms.
Create
An eCommerce marketing strategy online.
Master
Search engine optimization.
Protect
Online information.
Examine
Business models and technologies.

Imagine Where You Can Apply

The anticipated rise of online spending by consumers and businesses worldwide could raise the stakes for eCommerce business experts. Understanding every facet of the industry is key to profitable ventures on the Web. Earning your eCommerce Certificate could help you succeed in organizations of any size, both domestic and international, spanning a variety of industries.†

Is This Program Right For Me?

The eCommerce Certificate is ideally suited for business professionals who seek to advance their career, capitalize on new professional opportunities, or change career paths. The certificate is also suited for those with basic knowledge of website development (HTML, ASP, or PHP) and Internet technologies. Courses include:

Introduction to eCommerce
Developing and Maintaining an eCommerce Platform
Online Marketing Strategies
SEO for eCommerce Professionals (available September 2010)
Electronic Privacy, Security, and Law (available October 2010)
Emerging Business Models and Technologies (available November 2010)

For complete course descriptions, click here.

Take the First Step

In 6 months or less, you could be on your way to a more rewarding career. Take the first step by calling 866.542.4042 (Toll Free) or click here for more information.

*US Census Bureau of the Department of Commerce, Quarterly Retail e-Commerce Sales, 4th Quarter 2009, http://www.census.gov/retail/mrts/www/data/html/09Q4.html. ^†Kenneth Laudon and Carol Guercio, E-Commerce 2009, 5th Edition (New Jersey: Prentice Hall, 2008).
^‡Kaplan Continuing Education (KCE) programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, KCE does not guarantee that graduates will be placed in any particular job or employed at all.